Proudly made in China: China is the world's manufacturing center. Not only is it the source of goods, it is also becoming the source of design behind the goods. GIGA is made in China, for China: where it is most needed and has the most impact. Our objective is to grow from China to become an international system of review. Ultimately the impact of what we make is felt globally. Hence, an international system of review is necessary.

Education: To support the existing eco-labels in China by educating and raising awareness at a nationwide, cross-industry scale. 

Competition: To create demand for green materials. To fuel informed industry competition that is based on ecological performance as opposed to traditional bottom line economics. 

Standards: To set the standards for design and production beyond sustainability: Cradle to Cradle status.